•Read the Apple case•• :–The iPod was not the first portable… 1 answer below »

•Read the Apple case••Questions to answer on four slides :–The iPod was not the first portable digital music device ; why does it sell so well from the beginning ?–What is the other major change introduced by the iPod on the music market? When is this change introduced? What does Steve Jobs have to do to implement it?–What is the Porter’s generic strategy followed by Apple with the iPod?–Why is no other company able to come up with a more successful portable digital music device?


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