1. Maslowâ??s theory is that ________ are arranged in a hierarchy from the most pressing at the…

1.
Maslow’s theory is that ________ are arranged in a
hierarchy from the most pressing at the bottom to the least pressing at the
top.
a. stimuli
b. beliefs and attitudes
c. perceptions
d. human needs
e. decisions

2.
Which of the following types of needs is not
part of Maslow’s Hierarchy of Needs?
a. physiological
b. safety
c. stimulus
d. self-actualization
e. social

3.
What is the least pressing in Maslow’s Hierarchy
of Needs?
a.
physiological needs
b.
social needs
c.
esteem needs
d.
self-actualization
e.
safety needs

4.
_____ is the process by which people select, organize,
and interpret information to form a meaningful picture of the world.
a. Personality
b. Perception
c. Selective grouping
d. Learning
e. Self-actualization

5.
People cannot focus on all of the stimuli that surround
them each day. A person’s tendency to screen out most of the information to
which he or she is exposed is called ________.
a.
selective retention
b. selective distortion
c. selective attitude
d. selective attention
e. selective perception

6.
People tend to interpret new information in a way that
will support what they already believe. This is called ________.
b.
selective retention
b. selective distortion
c. selective attitude
d. selective learning
e. selective perception

7.
People forget much that they learn. They tend to retain
information that supports their attitudes and beliefs. This is called ________.
a. selective retention
b. selective distortion
c. selective attitude
d. selective attention
e. perceptual vigilance

8.
Some consumers worry that they will be affected by
marketing messages without even knowing it. They are concerned about ________
advertising.
a. alternative evaluation
b. subliminal
c. perceptual
d. innovative
e. comparative

9.
_____ describes changes in an individual’s behavior
arising from experience.
a. Lifestyle
b. Learning
c. Perception
d. Cognitive dissonance
e. Aggressiveness

10. Learning
occurs through the interplay of all of the following except _____.
a. drives
b. stimuli
c. cues
d. dissonance behavior
e. reinforcement

 

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