7) What is SWOT analysis? List its four
elements and describe its purpose.
8) Starbucks is one of the best known
coffeehouse chains in the world. Each store sells a variety of innovative
products to complement the array of coffee choices available. However, 75% of
current stores are located in the United States and the expensive
nature of the coffee leaves Starbucks vulnerable to changes in consumer
spending behavior (such as recessions). Recently Starbucks has begun
initiatives to sell its specialty coffee beans for home use, presenting a
chance for a large increase in revenue and diversification. However, Starbucks
faces fierce competition seeking a piece of its lucrative market share and the
threat of consumer behavior changes, given its reputation rides on a singular
product. Perform an SWOT analysis for Starbucks.
9) Perform an SWOT analysis of Boeing’s 787
Dreamliner using the information presented in the text.