9) A pharmaceutical company in Utah recently released a new and expensive anti-ulcer drug in the mar

9) A pharmaceutical company in Utah recently released a new and expensive anti-ulcer drug in the market. The company justifies the high price of the drug by claiming that it is highly effective for treating all kinds of ulcers. The company also claims that the new drug will help bring down the need for invasive surgeries, an additional benefit for patients. Which of the following pricing strategies is the pharmaceutical company most likely using in this instance?A) target pricingB) markup pricingC) cost-based pricingD) value-based pricingE) break-even pricing11) As production moves up, the average cost per unit decreases because ________.A) variable costs decreaseB) of increasing diseconomies of scaleC) fixed costs are spread over more unitsD) overhead costs decreaseE) revenue increases12) The simplest pricing method is ________ pricing.A) value-basedB) fixed costC) cost-plusD) target returnE) competition-based 13) As a manufacturer increases the price, ________.A) efficiency dropsB) the break-even volume dropsC) competition is minimizedD) the total costs increaseE) the profit margin shrinks21) The greater the number of channel levels in a marketing channel, the ________.A) less distance between producer and end-consumerB) greater the channel complexityC) less time it takes for products to reach end-consumersD) greater the control producers have over the distribution of their productsE) greater the control producers have over the demand of their products22) ________ are complex behavioral systems in which people and companies interact to accomplish individual, company, and channel goals.A) Customer relationship management systemsB) Distribution channelsC) Partner relationship systemsD) Consumer basesE) Buying centers

 

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