An article in BusinessWeek discussed Apple’s cost to produce the iPod shuffle: “All told, the cost..

An article in BusinessWeek discussed Apple’s cost to produce the iPod shuffle: “All told, the cost of the shuffle’s components, the headphones, and the packaging it ships in comes to $21.77 . . . That’s about 28% of the device’s retail price [of $79].” Can we conclude from this information that Apple is making a profit of about $57 per shuffle? Briefly explain. Based on Arik Hesseldahl, “Deconstructing Apple’s Tiny iPod Shuffle,” BusinessWeek, April 13, 2009.

 

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