Assignment 1 Brief – Individual Written Report ( 2000-2500 words) Choose a product based…

Assignment 1 Brief  – Individual Written Report ( 2000-2500 words)

Choose a product based organisation that operates in 2 countries you are familiar with. For your chosen organisation, identify and critically evaluate the distribution strategy implemented in both chosen countries. Provide recommendations for improving the existing channel strategy.

Structure of individual report

Title page

Table of contents

Executive Summary

Introduction

Environmental Analysis

Comparative evaluation of channel strategy in the 2 selected countries in relation to the associated elements of the marketing strategy

Recommendations

Conclusions

References

Appendix

 

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