Claire’s (www.claires.com) and Icing (www.icing.com) are two chains operated by Claire’s Stores Inc.

Claire’s (www.claires.com) and Icing (www.icing.com) are two chains operated by Claire’s Stores Inc. (www .clairestores.com). Visit these three Web sites and evaluate the target-marketing efforts that you find described there in terms of the concepts in this chapter. How do the target- market strategies differ for Claire’s and Icing?

 

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