Design a marketing strategy to ensure organisational success across various international… 1 answer below »

Task 1 Select an organisation that engages in international trading develop a report that: • Identifies and explain the impact of the main external factors on its operations. • Design a marketing strategy to ensure organisational success across various international arenas with special focus on standardisation and adaptation. • Analyse the internal environment to identify any resource gaps that would be needed to make the strategy a successful one. • Evaluate the extent to which the organisation could design and create new products and services to cater to the changing needs of the global markets. (LO: MMS- 1, 2, 4, 5, 6, 7. MSSE- 1, 2, 3. GM- 1, 2, 4, 5, 6, 7, 8) This task constitutes 80% of the overall mark. Formal Report – 3000 words maximum Assessment criteria and mark scheme Assessment Criteria Marks allocated Comments 1st Marker Marks 2nd Marker Marks Moderated Mark Identification and explanation of the external factors that impact organisational performance 15 Design a marketing strategy to ensure organisational success across various international arenas with special focus on standardisation and adaptation. 25 Analysis of the internal resource gaps in lieu of the proposed strategy 25 Evaluation of the extent to which organisation could develop new products and services for changing needs in the global market 25 Structure and format 10 Total Mark 100

 

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