The purpose of this assignment is to provide an opportunity to engage with strategy
in real organizations. It helps to broaden, update and deepen the knowledge of the
students in the area of business strategy
Answer all of the following questions
Select an organization as your choice , or a company you have worked for in the past.
Explore it with your own understanding in the course of the Advanced Business Strategy.
This is an individual assignment and you are required to use the update information of the
chosen organization as evidences with application of theoretical concepts to support your
Part A–Strategic Development and Environment
(1) Discuss the key elements of strategic decisions in an organization and evaluate the
approach of strategy development adopted by your chosen organization.
(2) Explain how the strategic environmental factors have influenced your chosen
organization' s strategic decisions and discuss its possible strategies for competitive
Part B–Strategic Evaluation and Choice
(3) Discuss the success criteria which can be used to assess the viability of the strategic
options and critical evaluate the selected strategy of your chosen organization.
(4) Explore the main principles involved in the organizational structure design with the
chosen example and evaluate its strategic fit between strategy and structure.
TOTAL (3600 Words)