Discuss the pros and cons of following promotional strategies from the manufacturer’s and channel…

Discuss the pros and cons of following promotional strategies from the manufacturer’s and channel member’s viewpoints: (a) Cooperative advertising, (b) Promotional allowances, (c) Slotting fees, (d) Displays and selling aids, (e) In-store promotions, (f) Contests and incentives, and (g) Special deals and merchandising campaigns.

 

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