Evaluation of Current Status (This is a determination of how the firm is doing right now in… 1 answer below »

1. Evaluation of Current Status (This is a determination of how the firm is doing right now in moving from where it is to where it wants to be). As part of this analysis evaluate: 1. external environment, 2. strategic environment, and 3. internal systems. 2. Evaluation of the GM's Future (The evaluation of the firm’s future direction and its industry should also consider the same three dimensions identified above. This efforts generate ideas about the firm’s present and future revenue drivers and how they might be affected by changes in the general and competitive environment). The easiest method is simply scanning the environment for changes along the three dimensions. 1. external environment, 2. strategic environment, and 3. internal systems.

 

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