Every company ought to have marketing plans for effective undertaking of production activity. A marketing plan is a comprehensive and concise blueprint on paper that paves the way to do adequate advertising of a company and its efforts to do marketing for the coming year. It seeks to explain the business activities that are needed to fulfil targeted marketing objectives within a particular time period (Fill, 1999). An efficient and effective marketing plan reflects the blueprint of success of a company and its future progress. It is important to introduce the strategic approaches that companies need to take to establish themselves as successful employers in the labour market and make effective and adequate plans so that they can succeed to meet their present and expected organisational skills (Cateora: 2008). In course of the paper, we aim to develop the main operational tools, prevalent techniques and practices which organisations need to take proper care of their internal and external resources.
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