For companies seeking entrance into the complicated Japanese
distribution system, _____ offer one of the easiest routes to success because
they virtually control distribution through all levels of channels in Japan.
export management companies
_____ has long been considered the most effective nontariff barrier to
the Japanese market.
The Japanese population
Japanese distribution structure
The Japanese import and export procedure
Intense competition in Japan
In the context of the Internet in international marketing channels,
technically, e-commerce is a form of _____ selling.
Which of the following is a critical element associated with using a
particular type of middleman?
Knowledge of the culture of the target market.
Number of employees.
Mode of transportation for moving goods.
Influence over the target market.
In the context of distribution patterns, the rate of change in retailing
around the world appears to be directly related to the _____.
rate of inflation
currency exchange rate
With _____, the seller assumes all risk until the actual dollars are
irrevocable letters of credit
When the value of the dollar is weak relative to the buyer’s currency,
sellers generally employ _____ pricing.
_____ are the primary outside source of aid for companies beset by the
uncertainty of a countertrade.
Which of the following is true of free trade zones (FTZs)?
In an FTZ,
payment of import duties is postponed until the product leaves the FTZ area
and enters the country.
FTZs operate throughout the world, replacing
imported goods with domestic goods.
An FTZ is, in essence, a taxable enclave and
considered part of the country as far as import regulations are concerned.
An FTZ benefits export companies but does not
offer any advantages to an importer.
The creation of FTZs typically increases taxes,
duties, surcharges, and freight charges on imported goods.
Since it encourages retailers to stock large assortments of a product,
the practice of _____ distribution often creates a favorable condition for
In the international communications process, _____ is defined as the
interpretation by the receiver of the symbolism transmitted from the
message channel selection
Janet works for a media agency based in Japan. Janet is helping the IMC
manager of Siljure, a French cosmetics company, with the design and language to
be used in an upcoming promotional campaign in Japan. The IMC manager knows
what to convey but wants to advertise it in a culturally relevant manner. Which
step of the IMC process is Janet helping Siljure with?
of the message.
Choosing an appropriate channel for the message.
Decoding of the message.
Providing feedback from customers.
Reducing noise from competing ad campaigns.
Of the seven steps involved in international advertising, _____ almost
always represents the most daunting task for international marketing managers.
selecting effective media
executing the campaign
composing and securing a budget
specifying the goals of the communication
Which of the following elements of the international communications
process comprises external influences, such as competitive advertising, other
sales personnel, and confusion at the receiving end that can detract from the
ultimate effectiveness of the communication?
Selecting a message source
Selecting a message channel
Cremics, a multinational drug manufacturing company, used a saffron
trident in a promotional campaign for one of their drugs in India. The saffron
trident, a religious symbol in India was meant to indicate the three levels of
efficacy of the drug, but mistakenly conveyed a religious message to Indians.
This miscommunication indicates a problem associated with which of the
following steps of an international communications process?
Media channel selection
Information source selection
The U.S. Congress and businesses have been resisting conversion to the
metric system because they fear:
market competition from international firms
already using the metric system.
consumer backlash and the substitution of
that it will promote standardization.
that workers will not understand the system.
will be too costly to implement.
Why are German and Japanese firms generally better at managing market
volatility than American firms?
Their emphasis is on beating competitors.
employees highly and eschew layoffs.
They maintain limited product lines.
They reduce prices faster and raise advertising
expenditures during booms.
They consider market share to be a strategic
Which of the following are driving a strong level of interest in the ISO
What is the most serious threat to the continued expansion of
international services trade?
Foreign trade zones (FTZs)
Industrial goods differ from consumer goods in that:
sales of consumer goods are highly responsive to
changes in price.
industrial goods are highly customized.
for industrial goods is largely derived demand.
sales of industrial goods are stable and do not
consumer goods are traded in the international
Which of the following is the most important quality that a recruiter
should consider while hiring marketing personnel?
They should have little cultural empathy as this
might distract them from their main purpose.
When working in a foreign country, they must be
capable of taking decisions that are not influenced by the habits of the
They should be able to represent a culturally
superior image of their country and its products.
They should be hypersensitive to the behavioral
variations in different countries.
should possess a considerable breadth of knowledge of many subjects both on
and off the job.
Norman, a German national, works as a sales manager for Black Oil
Corporation in the Middle-East. Given the benefits associated with the job, he
works on one foreign assignment after another and rarely returns to the
headquarters in Germany. In view of the given information we can say that
Norman is a:
The training of foreign employees is likely to be most effective when:
a standard method is used to ensure uniformity.
tailored to the recipients’ ways of learning.
national differences are ignored during
the superiority of their culture is emphasized
it is different from the familiar ways of
In the context of international marketing, most expatriate failures are
caused by a lack of:
understanding of cultural differences.
knowledge of the product line.
knowledge of the company.
In the context of designing compensation systems, the program element
most often determined at the global level is:
How do the vast majority of services enter a foreign market?
franchising, or direct investment.
Through agent intermediaries.
A European chocolate manufacturer received several complaints from
customers about the quality of its product when it began selling them in a
tropical country. The firm had to re-package its chocolate bars in an extra
plastic wrapper to protect it from the heat and dust. Which of the following
factors in the local market dictated product adaptation in the current scenario?
Because a service is individually produced and is virtually unique, the
service is said to have _____.
Adore cosmetics had to increase the SPF value of their sunscreen lotions
marketed in the Middle East to provide more protection against UV radiation.
Which of the following factors is dictating product adaptation in the above
Which of the following factors is mainly responsible for a perceptual
bias when interpreting the characteristics of a product?
Poor product knowledge.
Noise in the communication channel.
analyst’s self-reference criterion.
Multitude of competing products.
Market analyst’s intelligence quotient.