Read the article: (Consumer trust toward retail websites: Comparison between Pure click and…

Read the article: (Consumer trust toward retail websites: Comparison between Pure click and click-and-brick retailers) Attached is the file that consists of the article that needs to be read. Guidelines: 1. Describe the central Idea of the Assignment2-4 lines. 2. Describe the major points with sufficient explanations to make them clear. Under each major point, briefly describe Minor points supporting that major point. (max. 1 page). 3. Detailed description of ideas you got from the assignment for building or improving a websites attractiveness to consumers . (3-4 points) 4. Usefulness of these ideas to marketing products/services on the web. (max half page). Grading of the assignment will be based on three aspects: (1) contents, (2) articulation of thoughts and (3) clarity of presentation. Contents will enjoy 50% of the points, articulation of thoughts 30%, and presentation 20 %. a. Your report should be left justified in the MS-Word format. b. Proper Headings wherever appropriate should be used. c. Report should show the name of the topic and the author.

 

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