Sony Ericsson Mobile used actors to pose as tourists to demonstrate its camera phone at… 1 answer below »

1- Sony Ericsson Mobile used actors to pose as tourists to demonstrate its camera phone at attractions in New York City and Seattle. The actors asked passersby to take their photo, thus demonstrating the camera’s capabilities, but the actors did not identify themselves as actors representing Sony Ericsson. Advocacy groups have complained to the Federal Trade Commission about this word-of-mouth marketing campaign. a- What objections might the advocacy groups have to the Sony Ericsson approach? Should the FTC intervene in some fashion? Explain. 2- Many companies refer to credit reports when investigating job applicants. The Fair Credit Reporting Act requires employers to notify and receive authorization from applicants to use their credit reports in making hiring decisions, and to give them notice if they are rejected because of information in a credit report. (For more information on employers’ responsibilities under The Fair Credit Reporting Act, see: http://business. ftc.gov/documents/bus08-using-consumer-reports-what-employers-need-know). a. In your judgment, does evidence of failure to pay debts constitute useful information in the job selection process? Explain. b. Is the use of that information an “invasion of privacy” as you understand it? Explain.

 

Looking for a Similar Assignment? Let us take care of your accounting classwork while you enjoy your free time! All papers are written from scratch and are 100% Original. Try us today! Active Discount Code FREE15