The total advertising budget for a firm is $200,000. The following table gives the costs per ad… 1 answer below »

The total advertising budget for a firm is $200,000. The following table gives the costs per ad package for each medium and the number of exposures per ad package (with all numbers in thousands).

Medium 1

Medium 2

Medium 3

cost/package

10

4

5

exposures/

package

3100

2000

2400

If the maximum numbers of medium 1, medium 2, and medium 3 packages that can be purchased are 18, 10, and 12, respectively, how many of each ad package should be purchased to maximize the number of ad exposures?

 

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