This assignment aims at ensuring that students have familiarised themselves with the foundational
strategy development models and are able to relate them to current practical business examples.
Write an essay explaining what the main strategy development tools are and how they are used in
business. Your essay must contain a comprehensive discussion of 3 of the following: PESTEL, Five
Forces, Resource-Based View, PROFIT, Input/Output, SWOT Analysis (you may include Cross Impact
Analysis), Generic Strategies, Ansoff, Ghemawat, with reference to academic journals and practical
examples from industry.
In this essay, sub-headings are permitted.
Be sure to use paragraphing.
Be sure to reference your sources in-text and provide a list of references at the end, all in Harvard
Your final submission is due Friday of week 5 at midnight.