You are the assistant to Chris Shakra, the president of Marine Enterprises. Marine Enterprises is a large manufacturing company with corporate headquarters located in New York City. Shakra and the management team have decided to move the corporate headquarters to Houston, Texas. As Shakra’s assistant, you are in charge of the massive relocation project, and it is time to announce the proposed move to the employees of Marine Enterprises.
Marine Enterprises was founded over a century ago in New York City and located its corporate headquarters in a 15-story building in the heart of Manhattan. As Marine Enterprises grew, conditions at headquarters began to get cramped. In the 1970s, space was so limited that Marine had to rent offices elsewhere in Manhattan and in northern New Jersey and relocate some headquarters staff. The company has a firmly set identity as a New York corporation because of its longevity in New York City. Two years ago, when Chris Shakra became president, Marine Enterprises was losing market share, and the company had experienced limited growth over the past decade. Shakra believed Marine’s lack of growth was due to the separation of the headquarters staff. Because they were in multiple locations, effective communication was difficult. After obtaining management support for headquarters relocation, Shakra bought a ranch outside Houston for $12 million. A prestigious Texas architectural firm was hired to draw up the preliminary plans for a headquarters facility on the ranch property. Construction is scheduled to begin next year, the first phase of the move to Houston will take place the following year, and the move will be completed in the third year. The move will cost Marine Enterprises an estimated $150 million.
After careful study, a corporate decision has been made to offer relocation to all of Marine’s 1,200 headquarters employees. Shakra believes that by giving everyone the opportunity to move, Marine Enterprises can minimize the employee morale problems that are often associated with a relocation project of this magnitude. Because all employees at Marine Headquarters will be asked to relocate, however, all employees will have to make a decision about whether they want to move or not. Most of the employees at Marine headquarters are native New Yorkers who may be reluctant to move to Texas because spouses have jobs in New York with other companies and children are involved in school activities. Employees who choose to relocate will have to sell their existing homes and purchase new homes in Houston. Marine Enterprises, of course, will coordinate a massive relocation effort to help employees deal with these types of decisions. In any case, employees must be told about the move immediately, before rumors begin.
Relevant Facts about the Relocation
Here is a list of facts about the relocation effort that may be useful to Marine Enterprises employees as they consider the move. You may also use your knowledge of business to develop your message.
Marine Enterprises will provide:
• Relocation expenses – limit $3,000 per family
• Assistance in finding comparable housing
• Assistance in selling New York City homes
• Job listings and employment agency contacts for spouses
• Assurance of comparable or better job for Marine Enterprises employees
• Job location assistance to employees who choose to remain in New York City
Houston may be an excellent place to live for some employees because of the following factors:
• Strong real estate market
• Better weather and less pollution than in New York City
• Good schools
• Lower cost of living
• Low crime rate
The move may be less desirable for some employees for the following reasons:
• Limited public transportation
• Limited access via air
• Too far from family and friends
• Move will cost too much money
• Need to adjust to a different cultural environment
Presentation Plan: Chris Shakra, the president of Marine Enterprises and your immediate boss, has asked you to give a presentation to the Employee Affairs Committee persuading them that the company relocation is in the best interest of the company and that the relocation plan takes employee needs into account. Although you will give the presentation by yourself, you will plan, create, and prepare for it with the help of your intern.
This assignment asks you to do three things:
1. Create an outline for the presentation. 30 points
2. Compose an email message to your intern briefly describing the situation and indicating that a set of instructions is attached. 10 points
3. Create a set of instructions for your intern indicating the specific things you would like the intern to do in helping you to prepare for the presentation. The instructions should include at least five things that you need the intern to do and should include a deadline for each of the steps. 20 points